.Post Perspectives: 15.Ever before questioned exactly how an electric engineer ends up managing an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Show.Secret takeaways:.Why trading formulas triggered loneliness (as well as a profession pivot).The magic formula: authenticity + uniformity = influencer effectiveness.B2B influencer advertising in Asia: It's coming, but gradually.AI influencers: Cool, but possibly will not replace your BFF's Instagram.The payment problem beleaguering influencer advertising and marketing (and also just how Partipost is tackling it).Exciting fact: Jonathan's papa eagerly anticipates Mondays. Yes, you go through that right.Profit: The influencer advertising and marketing landscape is actually evolving much faster than you can claim "wipe up." From micro-influencers to AI avatars, the video game is actually transforming-- however legitimacy still reigns supreme.So, prior to you cross out that friend along with 200 followers as "not significant," always remember: on earth of nano-influencers, your bestie might simply be actually the next major point.Tune in for more influencer ideas as well as possibly grab a suggestion or two for your very own Instagram activity!